The shaping of a surfboard facilitates that moment of connection, and is an opportunity for the rider to consciously decide how he/she communes with the ocean.
Our goals have nothing to do with flooding an imagined market with lowest common denominator surfboards, that by the way will soon be arriving at your local break…. notice the logos so you will know who to thank for the invasion.
The idea of producing hundreds and hundreds of products to sit and wait for consumption is unsustainable and the source of many of the problems we face in the modern world.